ABSTRACT
In the last several years, innovation has received an amplified focus as various traditional businesses have been interrupted by new business models as well as the Covid-19 pandemic. Large organizations are often challenged to keep innovating lest they be disrupted by new upstart business models or unforeseen shocks. This case study explores three dimensions of achieving systematic organizational innovation, specific to internal business optimization: a process framework for managing and tracking innovation activities and outcomes;an examination of the front-end of this process related to generating ideas for innovation;and a mapping of industrial engineering graduate courses to the innovation process framework. Being a case study, this paper will provide some key learnings for areas to focus on and what works when innovation becomes a priority. © 2021 IISE Annual Conference and Expo 2021. All rights reserved.